SMITH & SINCLAIR
Brand Identity:

Brand identity for SMITH & SINCLAIR, an alcoholic confectionery brand, inspired by the molecular structures of various spirits. This concept incorporated elements of molecular patterns to evoke a sense of fun complexity to the packaging and printed materials.

CREATIVE DIRECTION
BRAND IDENTITY
LOGO DESIGN
PACKAGING DESIGN

SMITH &
SINCLAIR

JAMES RUTH

direction by.

imagery by.

FELIX STEINDL

design by.

DIEGO ULRICH

grade by.

LUX

agency.

BEYOND EXACT